Crueltyfree Makeup Brands available in India online

Thursday, December 07, 2017

Crueltyfree brands available in India online

I had a phase while transitioning into using crueltyfree products, where I wanted to quit. Because there were not many certified crueltyfree brands available in India. There were a lot of crueltyfree and vegan skincare and haircare options available but makeup wasn't easy. But now they can be accessed on various ecommerce websites. Though the prices are not exactly 'drugstore' but you can always get them on discounts.

I have studied and compiled few certified crueltyfree brands that are available online in India. Sephora NNow holds highend brands such as Smashbox and Becca while all the drugstore brands are available on Amazon, Nykaa, Jabong, and Purplle. I will be also listing down the availability on various websites. I have narrowed down all the crueltyfree vegan makeup brands that are available online. I will be compiling different brand list for skincare, haircare, makeup & skincare tools and offline brands that are available in India.


Ardell is known for their lashes. Though they've lead off with their makeup line recently. The brand offers various styles of lashes for every ocassion. Demi Wispies are cult favourite!
Ardell is certified CF by PETA.
Available on Amazon, Nykaa, Jabong, Snapdeal, Flipkart


When Australis was launched online in India, the first thing I wanted to do was to purchase face and body tint. But upon reading, I concluded that it is nowhere near being similar to MAC Face and Body Foundation.
Australis is certified by Choose Crueltyfree.
Available on Amazon, Nykaa, Jabong, Flipkart, Snapdeal and HOKMakeup

Beauty Blender

I cannot imagine my makeup life without an orginal beauty blender! Set aside all those dupes and similar sponges, nothing compares this little squishy tool. Shopmissa Wonder blender is by far the closest dupe. Beauty Blender is sold in China and is categorised as makeup tool and hence does not require animal testing.
Beauty Blender is 100% vegan.
Available online though there is no authenticity guarantee. You can get them on Camera Ready Cosmetics, Beauty Bay and Cultbeauty.


Becca is available online on exclusively in India. Becca is acquired by Estee Lauder and the brand remains crueltyfree.

Ciate London

I heaved a sigh of relief when Ciate London was launched in India. I was distraught with no availability of Crueltyfree nail polishes in India. But then I had already bought the Ciate Advent Calender 2016. And their makeup line looks amazing too. Some of the products are 100% vegan.
Ciate London is. PETA certified.
Available online on Amazon and Nykaa.


I am fancying some good drugstore makeup and catrice is on the list. Few select products are available online in India but I believe it was launched in India? I don't know.
The brand belongs to Cosnova and most of the products are vegan.
Available online on Amazon.


I vividly remember concluding Essence cosmetics as non-crueltyfree. But then upon indepth reading, the parent Company, Cosnova though not certified by any organisation is considered Crueltyfree.
Some products are 100% vegan.
Available online on Amazon, Nykaa, Purplle.


A swedish makeup brand that is affordable. Though it is not quite easy on the pocket in India.
IsaDora is certified crueltyfree by PETA.
Available on Amazon, Nykaa and Shoppersstop.

Lottie London

The packaging is! I am in love with their packaging and I am hoping to see their makeup line launching soon. Their Duo Chrome lip glosses and Nail polishes are minimalistic and chic.
Lottie London Brushes are available in India online on Amazon, Nykaa, Habbana.
Lottie London is PETA certified.

LA Colors and LA Girl

Both these brands belong to Beauty 21 Cosmetics Inc. LA girl Pro HD Foundation is incredible and so are their concealers. Both these brands are certified crueltyfree by PETA.
Almost all the products are available online on Amazon, Nykaa, HOK Makeup, Habbana and Purplle.

LA Splash

LA Splash belongs to Jon Davler Inc. or IONI Cosmetics. The products are glutenfree and some of them are 100% vegan. LA Splash holds PETA certification.

Iba Halal

Iba Care is certified crueltyfree by PETA. The brand offers halal lipsticks and other makeup products.
The lipsticks are as inexpensive as 195 inr!
Not all vegan products are halal, there is a difference between both. Halal products donot contain any animal by-product and forbidden ingredients such as alcohol.


Milani is PETA and Leaping Bunny certified crueltyfree! The matte lipsticks, the blushes and amore matte lipsticks are hit. Some of the products are vegan.
Available on Amazon and Nykaa.


Natio is certified crueltyfree by Choose Crueltyfree. Natio is sold in China exclusively online which does not require animal testing. You can read an indepth post on the brands statement here.
Natio offers both skincare and colour cosmetics.
Available on Amazon, Nykaa and Sephora NNow.


Inglot is the brand that goes unnoticed incompetition to MAC. But I believe the quality is quite similar to MAC. If only their Foundations and shades weren't so confusing. Inglot is available in select cities. But online it can be purchased on Nykaa and Majorbrands.

The Body Shop

I am neither a fan of their skincare nor makeup but I am glad they are crueltyfree. TBS holds cf certification by PETA.
Available on all leading website, Nykaa and


Smashbox is PETA certified crueltyfree. Estee Lauder is the parent company which conducts animal testings. Smashbox entered the Chinese market but pulled out immediately. As of now, the brand is not sold in Mainland China nor does it conducts animal testing.
Smashbox is available on Nykaa and Sephora NNow.

the Balm

I always thought the Balm were certified but it is not. It is not sold in Mainland China and most of their products are vegan. phew!
Available on Nykaa.

Zuii Organics

An australian brand I came across back then while I was looking at organic brands. What caught my attention was their products are made from flower extracts and plants. Imagine a lipstick made from flowers extract! Though I am yet to try their line, the pricing holds me back. The products are certified vegan by The Vegan Society and the crueltyfree certified by Choose Crueltyfree.
Available on Nykaa and Amazon.

Wet n Wild

The brand is launched on Nykaa on December 1st 2017. I jumped right off my place and placed two orders. Currently I am testing them and I am so glad the brand is now accessible in India.
Wet n Wild is certified by PETA and Leaping Bunny.


NYX has been a cult favourite with their SMLCs. NYX is owned by L'oreal but the brands is crueltyfree and certified by PETA.
NYX is available on Amazon and Nykaa.

Most of these brands are certified crueltyfree by PETA. Other brands that claims to be crueltyfree such as MUA, Freedom London, Makeup Obsession and I  Makeup owned by Tam Beauty but are not certified.
Indian brands such as Lotus Herbals, Sugar Cosmetics, Seasoul, and LYN are not certified CF but they claim to be CF. I am awaiting a reply from Lotus Herbals and Seasoul.
I am drafting an indepth post on CF standards by the organisations such as PETA, CCF and Leaping Bunny.

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  1. Hey! Thanks a ton for this list! I have been using Lotus and Sugar products for a while now. Please do update this post once you hear from them.

    Also, wanted to know if Khadi Naturals and Himalaya are cruelty free as well.


Thank you for reading.