Is Lakme Cruelty-free?

Wednesday, January 04, 2017

Is Lakme Crueltyfree?

My first ever Lipstick and Polish were from Lakme, both true red and I was only ten. Lakme was my favourite brand while I was in school mostly because of easy availability and perhaps, naiveness?
Then there was Elle 18, Revlon, Tips and Toes. Revlon had quite a cult following, I remember the round black packaging with gold ring around that did look as good as an Estee Lauder lipstick!
When I started discovering new brands, I never looked back. Lakme Lip and Cheek tint from their 2012 limited edition bridal collection was my last product ever, I'll hold on to it ever.
And now they've launched their Lakme 9 to 5 Weightless Mousse Lip & Cheek Color and honestly they look irresistible.
The products are affordable and tailor-made for brown/olive skin tones. But a question always echoed in my head: Is Lakme Cruelty-free? or even Vegan? Any products!
And I was never answered upon asking. Infinite unanswered emails later, I decided to dig deep since the search queries have overwrought my blog search. So I finally sat down to research the brand's stance on animal testing.

So my conclusion: Lakme conducts animal testing either on the finished products or on the raw materials.


  • Never have I heard Lakme promoting their products as cruelty-free or being against animal testing.
  • Hindustan Unilever is the parent company, one of the miscreants (if I could put across ever so politely) of the animal-testings.
  • Lakme is an Indian brand and is largely exported to Malaysia apart from Nepal and UAE,  Though I could not trace China.

    I have already filtered the brand from my essentials or lust list, no matter how alluring the new launches seem to me.

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  1. Hi Hun,

    I'm happy to have found your blog post when I search for Lakme's cruelty free policy. I recently got to speak with people in the Marketing department of the company and they assured me that LAKME is cruelty free.
    I have also noticed that LAKME never promotes it's products as cruelty free or vegan/vegetarian. Is it because of the lack of demand/ignorance for/about cruelty free products in India? I'd love to hear your thoughts on this!

    Much Love,

    1. Hello Jovita,

      Thank you so much for letting me know about your conversation with Lakme's Marketing Department. And I am pleased that cruelty-free products hold your attention. As for the cruelty-free stance, I have acknowledged diverse aspects before reaching the conclusion. Lakme never promotes or have promoted them as cruelty-free perhaps because of some other reason. The cruelty-free awareness among bloggers was invariable, though now it has been persistent among few.
      And these details are quite confidential and are often confined to the laboratory. As for as the marketing goes, anybody will sell what can be sold; I cannot see it beyond a marketing ploy. If Lakme is cruelty-free, I am certain of that it would be one of their USP than merely being a marketing ploy.
      And if this does not correspond with your query, you can drop them a query as a blogger for an official statement stating the same.

    2. Jovita,

      Get your facts right.

      I think she is been paid to say this by lakme as she is a famour youtube blogger on makeup and fashion. She does not want her lakme to go on a loss by us compassionate people

  2. I am unable to figure this. Cosmetics tested on animals and the import of cosmetics tested on animals is banned. Rules 148-C and 135-B of Drugs & Cosmetics Rules, 1945. So ideally all the Indian brands should clearly state this. Like Himalaya, Lotus, Blossom Kochar etc. That Lakme does not put the label on their products makes it suspicious yet they would be breaking the rules.

    1. That is quite a shady zone right there, but even if the finished products are not tested on animals.
      The ingredients are tested on animals which doesn't really change the equation you see?
      And coming to rules, I am not sure how strict they're with baits and all sort of things under the table. And mostly the animal testing is carried out in confined labs with access to selected employees. I hope that clarifies your doubt.

  3. I share you sentiments. Even my search about Lakme's cruelty free policies ended in zilch. So, maybe, they are not, since silence too is an answer :). A pity, since most of their color cosmetics are tailor made for indian skin. But since anything that comes out of torture doesn't make me feel beautiful, I have totally given up on them. Apart from the eyeshadow area, I personally find Lotus Herbals products great.

    1. Thank you Ipsita! I agree, Lakme makes best brown lip colours for Indian skin tone. I started my makeup journey at the age of 10 with Lakme. Even though it is a great affordable brand, I cannot in right-mindedness purchase their products unless they are certified Cruelty-free!

  4. Thanks for the post on Lakme. I recently got a gift that I wanted to make sure was cruelty- free. Sadly, it isn't. Hope I can return it for sth else :)

  5. I have spoke to the team of lakme and i spoke to unilever team as well i got to know from there side that lakme is cuelty free... infact i got a mail from unilever stating that all the products under unilever are not tested on animals. Even elle18 is cuelty free as per the mail i received from unilever.


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